Hitra rast trga izobraževalnih dejavnosti 
12th March, 2007
Rapid growth in the training market – as reported by the usual internal market survey of the Training Round Table, which attracts a majority of the leading training companies in the country and aims at providing quality and ethical market competition.
Based on the survey compiled anonymously from questions and charts, 2006 was a year of great prosperity. Many members reported significantly better results. This increase in income is fundamentally due to an increase in the number of training days held – since market prices have not changed significantly over the last few years.
Several licensed Hungarian-owned businesses are among the members. Members estimate that the market is worth HUF10-11 billion, a third of which is accounted for by companies of the Round Table. This figure in and of itself may not appear to be very significant if we consider its role in the economy at large. However, taking into consideration that half a million participants spend thirty-thousand workdays in training courses, one can state that training is becoming a more and more significant competitive factor in the lives of companies.
According to those participating in the survey, the training market is becoming more and more ‘mature.’ Both customers and service providers are taking into consideration the positive influence that training courses have on the organization at large in the long run. Among the customers are companies and HR leaders who are gaining more and more insight into the market and are fully aware of their own needs. There is an increased market demand for complex, value-added programs. Yet it is a versatile, segmented market. That is to say, there are diverse, from time to time contrasting professional and business tendencies, at any given time.
The arrival of EU-funds was conducive to a market surge which, although tending to be rather bureaucratic in terms of access being granted to the funds, all in all contributes to an expansion of training opportunities at various businesses. Yet financing is not in all cases fruitful. According to member companies, instead of responding to real needs, a “what fits in the budget” type of thinking often prevails.
According to the unanimous opinion of the members, providing consistent, high-quality service is a level of performance which cannot be realized without the continuous internal training and quality assurance of ones own consultants.
According to the Round Table, this surge is likely to continue in the year 2007. The association wishes to remain the internal surveyor of the profession, hereby ensuring the quality of service and the price-value ratio provided by the members.
Ákos Zala
President
Training Round Table
